Face-to-face interaction is the platform where deals are struck, relationships are forged and ideas are generated. That’s what Meetings Mean Business is all about: showing the real power of what business meetings, conferences, conventions, incentive travel, trade shows and exhibitions collectively do for people, businesses and communities.
Mike Gallagher, chief executive officer at the Entertainment Software Association, discusses how trade shows like E3 showcase new products and generate industry sales.
James Curleigh, President of Levi’s Brand, shares how meetings help create the momentum and engagement for organizations to succeed.
Cynthia Fenneman, president and CEO at American Public Television (APT), reflects on how the trust and personal relationships developed at conferences result in positive business outcomes.
Meetings Mean Business is an industry-wide coalition to showcase the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities. By rallying industry advocates, working with stakeholders, conducting original research, engaging with outside voices and more, the coalition brings the industry together to emphasize its importance. Comprised of over 50 members, the coalition unites the meetings industry with one strong and powerful voice.