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Great things happen when people come together. Face-to-face interaction is the platform where deals are struck, relationships are forged and ideas are generated. That’s what Meetings Mean Business is all about: showing the real power of what business meetings, conferences, conventions, incentive travel, trade shows and exhibitions collectively do for people, businesses and communities.

Personal Connections

There’s no substitute for a handshake and the value of your network can’t be overstated. This conventional wisdom is all true. But beyond the qualitative, there are concrete, tangible outcomes that come from personal connections.

Positive Business Outcomes

Every business needs to make smart decisions with its resources. Hosting a client event, sending a team to a conference, providing employees with incentive travel, and investing in a trade show are significant investments – but what’s the return? Here’s a hint: it’s far more than you think.

Building Strong Communities

The benefits of conventions, events, exhibitions and trade shows ripple beyond the walls of the meeting space. When meetings come to town, everybody benefits. The face-to-face industry creates jobs, generates commerce and creates far-reaching community impact.

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Personal Connections

There’s no substitute for a handshake and the value of your network can’t be overstated. This conventional wisdom is all true. But beyond the qualitative, there are concrete, tangible outcomes that come from personal connections.

Positive Business Outcomes

Every business needs to make smart decisions with its resources. Hosting a client event, sending a team to a conference, providing employees with incentive travel, and investing in a trade show are significant investments – but what’s the return? Here’s a hint: it’s far more than you think.

Building Strong Communities

The benefits of conventions, events, exhibitions and trade shows ripple beyond the walls of the meeting space. When meetings come to town, everybody benefits. The face-to-face industry creates jobs, generates commerce and creates far-reaching community impact.

About the Campaign

The Meetings Mean Business Coalition (MMBC) was created in 2009 by the U.S. Travel Association to showcase the incredible value that business meetings, travel and events bring to the U.S. economy. Its members span all facets of the face-to-face industry, which have come together behind a common goal: providing the resources, tools and information to show the real impact the industry has on businesses, economies and communities.

American Society of Association Executives (ASAE)
Caesars Entertainment Corporation
Convention Industry Council (CIC)
Cruise Lines International Association
Destination Marketing Association International (DMAI)
Disney Destinations
Greater Phoenix Convention & Visitors Bureau
HelmsBriscoe
Hilton Worldwide
Hyatt Corporation
International Association of Events and Exhibitions (IAEE)
Las Vegas Convention & Visitors Authority
Maritz Travel
Marriott International
Meeting Professionals International (MPI)
MGM Resorts International
Nashville Convention & Visitors Corp
New Orleans Convention & Visitors Bureau
Professional Convention Management Association (PCMA)
PSAV
Rosen Hotels & Resorts
Society for Incentive Travel Excellence
Society of Independent Show Organizers (SISO)
Starwood Hotels & Resorts Worldwide
U.S. Travel Association
Visit Orlando

Toolkit

The links and tools listed below provide a comprehensive look at the qualitative, quantitative and monetized value of face-to-face interaction, including meetings, conventions, events, exhibitions and trade shows.

MMB Toolkit

Become up-to-date on the latest tools and resources from across the industry.

Coalition Info 101

One page fact sheet providing you with topline messages from the coalition.

Talking Points

Messaging document specific to each of the campaign’s three pillars: creating personal connections, driving positive business outcomes and building strong communities.

FAQ

Provides detailed answers to the prominent questions from industry leaders.

What Others Are Saying

Find out what leaders across industries are saying about meetings and events.

Brand Standards

This document provides an overview of the MMB brand as well as guidelines on how to use the design assets and creative materials provided.

Social Media Content

Drafted content for sharing across coalition members’ individual social channels.

Industry Data Library

Use our Industry Data Library to keep up-to-date with new data and research spanning the entire meetings and events industry.

2013 CEIR Index Results Released

The CEIR Index analyzes the 2013 exhibition industry and provides a future outlook for the next three years.

2014 Meetings Forecast

American Express’ forecast for the meeting and events industry, includes global and regional trend information.

A Conference Call in Real Life

Video that brings to life the awkward moments of a conference calls.

Business Meetings in a Modern World

Summary of IHG’s global research study finding that businesses increase revenue by investing in face-to-face.

Business Travel Fact Sheet

One-page fact sheet from the U.S. Travel Association outlining the most salient economic information related to business travel.

CEIR Index

In-depth analysis and outlook for the exhibition industry, includes data tables and predictions through 2015.

Newsroom

Read the latest news about the campaign and the meetings and events industry.