From now until the 2020 elections, candidates will participate in numerous face-to-face meetings and events, whether they’re talking to voters at diners, participating in town halls, canvassing neighborhoods or onstage debating their opponents.

These moments will be critical for candidates looking to build trust and credibility with voters during the campaign cycle. With each new opportunity for face-to-face is a chance for candidates to inform, persuade and recruit supporters – and the value of it cannot be underestimated.

After all, it’s not just politicians who take advantage of the many benefits of face-to-face. Individuals across America grow their businesses, make decisions and learn new things through the power of meetings.