Video Case Studies

Meetings touch every industry and countless individuals. To demonstrate the important role that meetings play for business leaders across a wide variety of industries, MMB launched a video series to showcase real life testimonies. The video vignettes highlight how meetings build trust, foster engagement, generate new business for executives, and at the same time, positively impact career development and growth. Bringing in outside voices provides real life examples and helps validate the significance of meetings beyond the industry.

Cynthia Fenneman, president and CEO at American Public Television (APT), reflects on how the trust and personal relationships developed at conferences result in positive business outcomes.
James Curleigh, former president of Levi’s Brand, shares how meetings help create the momentum and engagement for organizations to succeed.
Mike Gallagher, former CEO at the Entertainment Software Association, discusses how trade shows like E3 showcase new products and generate industry sales.
Dara Khosrowshahi, former president and CEO of Expedia, discusses why meetings matter in a world full of ways to communicate.
Christine Duffy, president of Carnival Cruise Lines, explains the business benefits of meeting face-to-face.
Celia Fleischaker, Chief Marketing Officer at Epicor, explains how face-to-face meetings foster personal connections and benefit the sales cycle.
Brian Connolly, CEO of AdvoCare, explains how its annual face-to-face conference contributes to the success of the company.
Dr. Perlin, President, Clinical Services and Chief Medical Officer at HCA, discusses the value of face-to-face meetings in an increasingly digital world.
Cathy Engelbert, former CEO of Deloitte, explains why Deloitte continues to invest in face-to-face meetings and training.
Jim Weddle, former Managing Partner of Edward Jones, explains why Edward Jones continues to invest in face-to-face meetings even when facing a financial downturn.
Learn how to advocate for the meetings industry by taking simple steps to share our value story and engage external audiences.
Nearly 250 years after our nation’s founding, see why face-to-face is such a critical part of our government and democracy.